Insight into innovation at Cereals 2018

Farmers can get a glimpse of the latest innovation and research at this year’s Cereals Event, thanks to the introduction of quick fire presentations.

Bringing together a mix of start-up and existing companies and researchers, the new Innovation Insights feature in partnership with Agri-Tech East will give visitors an overview of the latest, emerging technology that may already be on or will soon hit the market.

The new feature comes as a direct result of feedback from the farmer advisory board. “We’ve been working closely with both the exhibitor and farmer advisory board to ensure this year’s event delivers what the industry needs it to,” explains Jon Day, event director. “One of the overwhelming pieces of feedback we have received is the need for increased innovative content, leading to the introduction of Innovation Insights.”

Host farmer, Robert Law, says the new features implemented this year will help farmers to get much more out of the event. “The changes are making Cereals as relevant as possible, and putting it firmly back on top as a must attend event.”

Agri-Tech East has challenged its members – comprising farmers, technologists and researchers – to summarise their new products, services or research interests in a series of two-minute quick fire presentations.

The independent organisation is currently building a business cluster to facilitate innovation, explains director of Agri-Tech East, Belinda Clarke. “By bringing in new players – many of them from outside the industry – and making it easy for them to network with potential end-users, we are seeing new solutions to intransigent problems and accelerating the rate of adoption for new technologies.”

She adds: “Cereals is a great opportunity for our members to extend this dialogue and find potential partners and customers. Innovation Insights offers an opportunity to see a snapshot of the latest developments.”

The Innovation Insights feature marquee can be found in the central Agronomy Zone and will feature presentations from:

  • 30 MHz – allows real time information about the crop growing environment or storage conditions to be collected automatically from wireless sensors.
  • Agrimetrics – simplifies farm reporting into the supply chain, reducing the cost of compliance.
  • Agronomex – provides improved procurement of fresh produce through an integrated sourcing system.
  • Eastern Agri-Tech Innovation Hub – offers farmers more value through novel waste solutions.
  • Express Weather – delivers bespoke weather reporting to improve risk assessment.
  • Fieldmargin – a digital farm map and log book that makes it easier to record and communicate tasks.
  • Germains Seed Technology – improving seed performance with technology.
  • G’s Fresh – using multiple data sources to improve prediction of demand and timing of harvest.
  • Hutchinsons (Omnia) – collates soil, crop and yield data as multi-layered field maps to provide improved decision support.
  • John Innes Centre – combating important combinable crop losses by combining expertise in Brassica genomics, high-throughput phenotyping, bioinformatics and mathematical modelling of biological processes.
  • KisanHub – captures data from trials research and communicates it in real time to researchers and farmers.
  • Map of Agriculture – providing customer insights and market intelligence for agriculture.
  • NIAB – improving root development in wheat to enable better yields with reduced inputs.
  • Olombria – using chemical volatiles to persuade flies to become better pollinators.
  • Outfield – low cost, accurate surveys of land use to deliver high resolution maps for farm management.
  • Prodata – creates alerts and warnings by rapid processing of field data to, for example, improve irrigation or better estimate harvest dates.
  • Rothamsted Research – using earthworms as indicators of soil health.
  • Sentry – uses the latest technology to encourage experienced farm managers to innovate and improve returns.
  • Smart AKIS – collating and disseminating updates on smart farming technologies such as robotics.
  • Stable – helping dairy, livestock and arable farmers manage volatile prices and input costs.
  • Timac Agro – offers a unique type of phosphate that improves availability.
  • University of Hertfordshire – a new prediction system for powdery mildew that gives growers 48 hours warning.
  • University of Lincoln – transforming farming with robotics and artificial intelligence.
  • Yagro – negotiates better prices for agri chemicals through price checking and benchmarking.

Tickets are now on sale for Cereals 2018. For more information visit: