Calf rearer improves sales with Breedr

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A Welsh calf rearer has embraced new technology to sell her livestock, enabling her to improve efficiencies and save time.

Cheryl Reeves rears 600-700 Belgian Blue, Aberdeen Angus and Friesian calves a year at Woodcroft farm, Wrexham, and has adopted a new app to streamline stock sales.

She was initially looking for an easier way to record cattle movements when she came across the free Breedr app. “I thought there’s got to be an easier way of doing all this – I was sick of updating the spreadsheet, going onto Cattle Trading System (CTS) online – it just all felt a bit messy.”

Mrs Reeves began using the app for cattle movements and medicine records but soon branched into trading through it. “It’s just really quick, when a customer rings up and asks how many Belgian Blue bulls or heifers I have, rather than getting my laptop to go onto a spreadsheet, I can open Breedr and tell the customer there and then.

“Another positive is showing the customer how the calves have been looked after – it’s been really good for selling.”

Over 3,000 farmers are registered to trade on the app, and it takes just minutes to set up for the farm, with trading listings showing the cattle weight, growth rates, health and movement history.

Mrs Reeves sells the calves at either four months old or between 14 and 16 months. “We have a two-shed system – they stay in the milk shed for six weeks then they move into the weaning shed for six weeks before they’re sold at four months old, or we keep them on our rotational grazing system until they’re 14 to 16 months old.”

She has been delighted with trading through the app. “It’s great, putting up an advert probably takes 15 minutes at most.”

With Breedr, payments are secured before the animals are released and then passed on within two working days of transport. “It’s a simple process; I do worry sometimes about cheques because it’s not a small amount but with Breedr it’s secure and reliable,” says Mrs Reeves.

And customer service has been great too. “If I’ve ever had a question the response has been really quick. I recently traded with another beef farmer and Breedr user – Chris Sharpe – he came to the farm to make a deal on 20 calves.”

Saving time when trading is important as both Mrs Reeves and her husband, Andy, maintain other jobs as well as the calf rearing. “It’s great not having to take a day off work, go to market, come back and wash the trailer out. It’s so worthwhile having the customer come here to collect instead.

“It’s innovative and I do think this is the way things will progress, we’re ahead of the curve – in 20 years I think we’ll all be trading online.”