New Cereals location attracts exhibitors longstanding and new

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Cereals will host nearly 400 exhibitors and sponsors, ranging from companies that have attended the event for years to those exhibiting for the first time or returning after a few years’ break.

The wide range of exhibitors means that, whether visitors are looking for the latest min-till drills, sprayers, harvesting or baling kit, the stands and demos will have plenty of high-tech machinery to choose from.

Centre stage at the John Deere stand will be its HarvestLab 3000, now available on S-Series and T-Series combines. It has expanded the use of near-infrared sensors to allow arable farmers to measure important quality parameters in wheat, barley and oilseed rape continuously, and in real time. The technology also gives farmers a granular view of field performance, laying the foundations for decisions on inputs for the following season.

“This up-to-the-second analysis delivers numerous benefits,” says Chris Wiltshire, John Deere’s tactical marketing manager. “These include being able to know for certain whether wheat has met milling quality specifications, the grain quality at an individual point of a field, and gaining an overall picture of which soils have converted nutrients into yield and protein.

“This greater level of detail and analysis is all part of the progression to site-specific farming; targeting inputs where they are needed, reducing unnecessary expenditure, and paving the way for a more productive and profitable future.”

Cereals’ core focus on combinable crops is what attracted Warren Rivers-Scott, UK and ROI managing director at Bednar, to the event for the first time. “As a premium supplier of modern, wide, fast and shallow cultivation equipment with a full portfolio for controlled traffic farming (CTF), the importance of attending was obvious,” he says. “Along with our UK marketing partner, we will be working closely with Case IH, with a selection of high horsepower machines on display.

“During the event, we will also host an exciting ‘arrive and ride’ demonstration, allowing visitors to get up close and personal with 550hp+ tractors and 12m cultivators, reaching speeds of over 20kph. This will help farmers and their operators to understand the future of cultivations – efficiency while minimising labour inputs.”

On display at the Bednar stand will be an Efecta CE12000, a SwifterDisc XE12400 Profi and a Swifter SE12000. For root and vegetable growers, there will also be the Terraland TN_Profi.

Eyre Trailers is back at Cereals after a four-year break and plans to exhibit a new trailer for draper headers. Managing director, Bob Eyre, manufactures trailers for New Holland, Case IH, John Deere, Agco, Deutz and MacDon headers. “We are not manufacturing on licence for them but act as an independent supplier,” he explains.

“The marketplace has changed significantly from a rigid header to bigger combines using draper headers. Many trailers are made abroad but we are geared up to make them here in the UK, and interest is growing. We have come to Cereals to re-establish ourselves in this market. We are also developing a patented harvesting technique but that is for future shows.”

Chafer is a loyal supporter of Cereals and takes part in the Syngenta Sprays & Sprayers demos. “It offers farmers who are thinking of changing machines the first opportunity to see them in action,” says Joe Allen, sales and marketing manager at Chafer. “We expect to be showing the Interceptor self-propelled model, and the trailed Guardian and Sentry models.

“We are also involved in a three-year Innovate UK project with BASF, Rothamsted Research and Bosch Rexroth, looking at targeted application of chemicals to blackgrass. Bosch Rexroth has a camera system that could be used to identify weeds in the growing crop, allowing herbicides to be targeted specifically at them. We will have a machine with cameras mounted on it at Cereals and will be talking about the project with visitors.”

Weaving is returning to Cereals after a four-year break, and director Simon Weaving is hopeful that the new location of the event, near Newark in Nottinghamshire, will be a boon for visitors. “It is nearly bang in the middle of the country and means people in Scotland and the North can come straight down, and people from the South can come up, easily, too.”

A highlight at Weaving’s stand will be a new mounted GD 4m drill. “We’ve put on a plastic hopper which will make it easier to use,” says director Simon Weaving. “It is aimed at medium-sized farms.”

B&B Tractors, which supplies the host farm, Thoresby Farming, is delighted to be exhibiting at the event for the first time, says group marketing manager Sara Paoloni. “While we are new to Cereals, we have over 30 years of experience within the farming industry, and we are proud to have four depots across the East Midlands which sell both new and used machinery.”

Ireland-based McHale is exhibiting its new Fusion 4 range of integrated baler wrappers, comprising the McHale Fusion 4, McHale Fusion 4 Pro and McHale Fusion 4 Plus with film binding technology.

The company has created its highest output pick-up for the Fusion 4 range, explains McHale UK sales manager, Kieran Hughes. “The new Profi-Flo pick-up has been designed to increase crop intake through more efficient crop flow, and has been engineered to ensure end users are operating with a high-performance pick-up that is designed to suit various working conditions. We have also focused on operator comfort.”

  • The two-day event is being held at a new site this year – Thoresby Estate in Nottinghamshire – on 13-14 June.

Editors’ notes

The Cereals Event is the leading technical event for the UK arable industry, with live demonstrations and areas dedicated to agronomy, technology, machinery, business, education, environment and renewable energy. Sister event to Fruit Focus & SIMA, over 350 leading suppliers exhibit at Cereals with the very latest products, advice and information. It provides visitors with a complete one-stop service from seeds to sprayers, crop varieties to cultivation equipment, and fertiliser to finance.



Marianne Curtis: 07443747808

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